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A Better Understanding Of Logo File Formats For Podiums

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Here at Podiums Direct we get asked everyday about logos on podiums.

Especially, about what file format our customers need to provide to us.

So hopefully, this will help you better understand, why it is so important to send us your logo file in these acceptable logo artwork files.

Graphic Guidelines
The Difference Between Vector and Raster
Vector (.eps, ai)

Typically, any file ending in .eps, .ai, or .pdf designed with a vector based program that can be scaled to any size while appearing crisp. Also known as line art.

Smooth, straight lines, no pixel data. Scalable to any size.

Raster(.tif, .pdf) 

Any file ending with .psd, .tif, .jpg, .bmp, .gif or any photographic image. Raster art is composed of pixels that when scaled larger, will look jagged or. 

Uses pixel data, can become blurry. Not easily or cleanly scalable

 Client Submitted Artwork

Artwork needs to be VECTOR wherever possible for maximum quality. If artwork contains images, vector graphics and effects, it will need to be flattened.  Artwork needs to be sent at 100%, or scaled down proportionately.

File types accepted:

  • .PDF (flattened)
  • .EPS (with outlined fonts & embedded images)
  • .CDR (with outlined fonts & embedded images)

Unacceptable Artwork & Formats

Images pulled from the internet will NOT work for large format printing.
Low resolution .JPEG images.
Files built in Word, PowerPoint or Publisher.
Images embedded in Word, PowerPoint or Publisher

Unacceptable file types:

  • JPEG(low resolution)
  • .PNG
  • .GIF

These are generally web-based graphics and are not print quality.

Remember, an effective logo is distinctive, appropriate, practical, graphically simple, and clean in design. Its purpose is to identify and communicate important brand messages and values.

Where Do I Send My Logo Files: E-mail to: sales@podiumsdirect.com

Will I receive a proof of my logo? Yes. We will e-mail you a proof to approve or make changes, before applying logo to the product.

I hope you found this blog helpful, informative and has answered your questions regarding logo file formats.

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  • Mark Korte
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