Here at Podiums Direct we get asked everyday about logos.
A few of the questions we get asked over and over again are;
Are Logos Available On The Podiums? Items that are available to have a logo applied will have the “Option” listed in the Product Description.
What Format Do I Need My Logo In? Acceptable Artwork is as follows:
- We can only accept Microsoft Windows Formatted Documents.
- We support only Adobe Illustrator.
- Files should be Vector and EPS must be included.
Where Do I Send My Logo Files: E-mail to: firstname.lastname@example.org
Logo designs are limited to (3) changes. Any changes made after the initial (3) will be charged per request and per change.
Will I receive a proof of my logo? Yes. We will e-mail you a proof to approve or make changes, before applying logo to the product.
An effective logo is distinctive, appropriate, practical, graphically simple and clean in design. Its purpose is to identify and communicate important brand messages and values.
You may think that logos are a relatively new form of advertising, but it goes back to ancient times, with family crests, hieroglyphs, petroglyphs, pottery and symbolism.
The Egyptians first used grids to develop logos to ensure the right proportions, ratios and uniformity in reproduction of the same design.
In the Middle Ages, shops and pubs used signage and images to identify what goods or services they provided. These helped consumers develop brand loyalty, much like they do today.
In 1440, Johannes Gutenberg invented the printing press, which caused the production of printed material to become common and setting the stage for logo designs.
As printed material grew in popularity the first newspaper with regular circulation was born and with that businesses found a new way of advertising their products and services, hence setting themselves apart from their competition.
Jumping ahead to the Industrial Revolution, businesses started branding themselves and it continues today and is a must for all businesses to succeed.
The start of the modern era of logo design started with Frank Mason Robinson, who designed the Coca-Cola logo in 1885.
I hope you found this blog interesting and informative and answered all your questions regarding logos.